I have done some author interviews, as you may have noticed. I did a handful for a podcast, which was an interesting opportunity that I enjoyed but which came to be a little more work, and stress, than I was looking for in an unpaid gig – although many thanks again to Chris at Critical Wit for the chance, which was great while it lasted! And I do the occasional interview for the Maximum Shelf special editions of Shelf Awareness. For the former, I got to choose my own subjects; for the latter, they are assigned to me. When I go to choose interview subjects, I am looking firstly for authors whose books appeal to me (obviously), and nextly for authors that look like they would talk to me – that look like I could get access to them. Reasonably enough, debut authors who aren’t getting ALL the attention in the world are more likely to take the time to talk to little old me than are the Micheal Connellys of the business. (Not to pick on Connelly and for the record, I never asked him for an interview.) A good measure of this is, when I look at their website, does the “contact me” link take me to the author’s email address? or does it say something like “for speaking opportunities, contact the publicist at xxx and for interview requests, contact the whomever at xxx”? The first instance makes for a far better chance of somebody small-time, like myself, getting access.
But when I’m assigned an author interview at Shelf Awareness, I’m guaranteed access, even to the big authors, because the author (or his/her team) has agreed to the special issue in advance. It does promote the upcoming book, you know. So I get the assignment and I get connected with the author or some representative of the author – a publicist, an agent, or somebody with the publishing company. And when we’re both ready, I get set up with the author him/herself. This is easier for me because I don’t have to go seeking access; and it’s presumably easier for the author, for whom usually an appointment is set up and he/she just has to be available by phone or email at the agreed upon time.
So it was surprising when I had a different experience, some time ago. (I am posting this experience well removed, timing-wise, from the incident in question, to preserve this author’s anonymity. And I am calling this author Jane, and making her a woman because I’ve interviewed more women than men and that seems to help preserve anonymity, as well.) I got the book; I read the book; I wrote my review and my interview questions; and I was in touch with Jane’s representative (listed as a “cataloging coordinator” at the publishing company), who asked for an estimated time frame for when I’d be ready for the interview. I gave this estimate, and right about on time, emailed the representative again that I was ready to set up an appointment. As always, I offered the option to do the interview by phone (to be recorded and then transcribed), or by email (no transcription necessary, and more convenient for all parties, but less likely to get off-the-cuff, conversational answers). And that’s when things went south. This author’s representative said, ok, great! so this is what we’ll do: I’ll send you a list of questions you can ask Jane, and you can pick from that list. Um, no. That’s actually not an interview at all; that’s a press release. It’s not like I was going to ask hard or antagonistic questions – c’mon. I passed this issue along to my “boss” for this project, who agreed with my rejection of this option, and followed up with the publisher herself.
This begun a process. My boss and myself eventually communicated with no fewer than 4 people at the publisher: a Cataloging Coordinator, a Director of Advertising and Promotion, an Associate Director of Publicity, and a Publicity Assistant. The cataloging coordinator also referenced the opinions of an editor and a marketing director who apparently weighed in as well. There was a great deal of concern that author Jane (a fairly well established one, with several bestsellers to her name) just couldn’t possibly talk with me, or couldn’t possibly be asked questions that did not come from an approved list. (They did ask for my questions in advance, and I willingly provided them.)
After dealing with these 4-6 folks over a period of weeks, we did finally end up scheduling an interview with the hallowed Jane – a full 7 weeks after my original interview request, which had been preceded by a 2-week notice of my upcoming need for the interview, which was preceded by the original agreement between publisher and my boss. By this time, boss and myself were thoroughly aggravated with the process and all the players involved, including poor Jane, who we realized may very well have no knowledge of any of these goings-on. In fact, as it turns out in the end, she is very active and friendly via social media, and was so friendly and easy-going in the eventual interview that I’m 100% certain that she was innocent in these proceedings.
I had read nearly a dozen books since I’d read Jane’s, which was less than ideal for the interview, with my memory fading somewhat. And I worried that I would have trouble being friendly with her after all the trouble her people had given me – although that turned out to be easier than expected, because she was a peach. Things came out okay in the end; but just barely, and at a certain cost in terms of hairs pulled out by my boss and myself in the two months (plus) that the entire process took. And poor Jane to this day doesn’t know this story, I feel sure; if she reads this blog post (unlikely) I don’t know that she’ll recognize herself.
Should I have told her? I certainly feel that she’s being poorly served by a team that blackened her name with such unprofessional communications with an organization in her industry who was essentially on her side – trying to help her sell her book. I’m assuming they have some sort of mandate to not harass this well-established author – to not give out her home number to anybody who wants it, for example (obviously). But they handled my boss and myself badly.
I didn’t tell Jane this story, because she was just trying to get through this interview and get back to whatever she had going on on the afternoon in question. No hard feelings towards her in the end. But I wanted to share with you the interesting range of experiences I’ve had in interviewing authors… I’ve never encountered one who was less than friendly, professional, and gracious. But this publicity team seemed determined to shoot itself in the foot. How outrageous do you find these events? And for other book bloggers out there – what are your experiences trying to get access to authors? When I was pursuing my own interviews (cold calling), I never even bothered with anyone who looked unattainable. Maybe I’m a coward, but I didn’t want to have to beg, or bother anyone who didn’t want to deal with me. If it’s this hard when agreed to in advance…
Filed under: interviews, musings | Tagged: authors | Leave a comment »
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