This personal history of Canada’s craft beer movement, from a distinctive and accomplished participant, amuses as well as instructs.
Books on craft beer and the craft beer movement abound, and readers may feel underwhelmed at the prospect of another. But Frank Appleton’s memoir, Brewing Revolution: Pioneering the Craft Beer Movement, is different. For one, his focus is on British Columbia, rather than the much-discussed scene in the United States. And Appleton’s unapologetic, lively personality communicates a story both personal and national, even global, in scope. Brewing Revolution also expands into an impassioned indictment of mass-market adjunct lagers, as well as a manual for the next generation of brewers.
Appleton, a native of Manchester, England, applied his studies in microbiology to food science and later, after immigrating to Vancouver, B.C., to brewing. His science background, appetite for innovation and uncompromising insistence on quality in food and drink led him through an unplanned but inspired career. He began in one of Canada’s “Big Three” brewing conglomerates, where he developed a scorn for adjunct ingredients (or “added junk”) like corn, rice and corn syrup, where traditional, quality brews use only malted grains like barley.
Retiring in frustration to a cabin in the woods, he learns that an article he’d written comparing adjunct lagers with “tasteless white bread and the universal cardboard hamburger,” and calling for a do-it-yourself response, has drawn the attention of an ambitious pub owner. From there, Appleton’s career as a consultant begins. After helping to open the first craft brewery in Canada–which required lobbying for a change in legislation–he consults on the design and launches of dozens of new breweries in Canada, several in the United States and one in France. Along the way, he trains new brewers, invents new equipment and creatively tackles problems in brewing-related architecture, physics, sanitation, welding, human resources and more.
While Appleton is occasionally acerbic in railing against brewing practices and certain former employers, he stops short of bitterness. This distinctive voice may be off-putting for some, but his readers will likely share his disdain for adjuncts and his passion for the details of malt, hops, yeast and water. Enjoying the irreverence of Appleton’s fervent campaigning, craft beer fans will find his character amusing, quirky and sympathetic.
Brewing Revolution tells the story of a country’s craft beer movement and of the author’s life work, but it doesn’t stop there. In his enthusiasm, Appleton can’t help but offer troubleshooting advice for ambitious brewers, and a healthy review of brewing techniques, including the niceties of equipment, yeast cultivation and malting. Humorous asides include Appleton’s dodging of U.S. customs agents and his exasperation with the hired help in Lyon, France. As a history of a movement and a personal memoir brimming with zeal, Brewing Revolution is educational, entertaining and, perhaps most of all, thirst-inducing.
This review originally ran in the November 8, 2016 issue of Shelf Awareness for the Book Trade. To subscribe, click here.