The humble Walkman: “a machine for daydreaming.”
Another solid entry in the Object Lessons series. I enjoyed the examination of technology in culture, and the question of what makes something alarming, hot, obsolete, and cool again.
Rebecca Tuhus-Dubrow organizes Personal Stereo into three sections or chapters: ‘Novelty,’ ‘Norm,’ ‘Nostalgia.’ In the first, we learn about the origin of the Walkman (a term she mostly uses throughout, to mean most iterations of the thing, as Kleenex, Tupperware and Xerox stand in for off-brand versions) in postwar Japan. This means learning a bit about the origins of Sony, where various stories circulate about the Walkman’s genesis (one of Sony’s main characters apparently let it be known that he “quietly encouraged the proliferation” of these various accounts, which add to the product’s mystique). Meanwhile, a German-Brazilian claims at least parallel invention of the same concept, and he was eventually given a settlement from Sony. Complicating the legal issue is the question of whether the personal stereo constituted an invention at all, since it involved more simplification and miniaturization of preexisting technologies – removal of the recording element of a ‘tape recorder’ being key to the Walkman. The simplification bit will be relevant later in Tuhus-Dubrow’s study.
And then there was the Walkman, and the world was enraptured, in love, and enraged. What was very new was having music* personally delivered, right up against one’s earparts, according to one’s choice, in stereo, with what counted at the time as great, hifi quality. Users described the experience as dreamy, druglike. Critics did not like seeing people check out in public. There was the secrecy: what is she listening to? There was the rudeness: put on headphones and you telegraph that you don’t want to be approached! There were safety concerns: headphones were banned in some places while driving or crossing the street. And there was the larger question of social norms, of values, of the meaning of public space. Tuhus-Dubrow compares and contrasts the Walkman to the boombox (more public, loud, annoying, but also more obviously about sharing rather than checking out) and the cassette tape to the record, the CD, and the MP3. And then there is the Walkman vs. the iPod and then the smartphone, where the naysayers’ complaints about the Walkman become tenfold threats. Considering unitasker technologies against the modern smartphone: “A clock (or a record player or a Walkman) is like a charming pastry shop or produce stand, a clothing boutique or Parisian boulangerie. A smartphone is like Walmart.”
[*It wasn’t just music: consumers used their Walkmans as well for audiobooks and transcripts, exercise tapes and work, as Tuhus-Dubrow points out. But music was a big part of the impetus and the main use we all remember and think of, isn’t it?]
In ‘Nostalgia,’ Tuhus-Dubrow considers that word’s origins and the concept, then questions: why this item? (Confession: this reader had not realized there was quite so much modern excitement about the Walkman. I guess I knew the cassette tape was having a moment? For the curious, this book was published in 2017.) What confers value on a thing from the past? Partly, its associations with happy memories or better times; but that works best for those of us who experienced, and appreciated, the thing. There is much to the concept of simplification, that value of the unitasker. As much as the Walkman gave its users a sudden increase in choice, in control – whatever tape I want, wherever I go! – the iPod and then the smartphone have increased that to near infinity, and it turns out that we don’t actually want all the choices at any given moment. Also, one of those obvious-now-that-you-mention-it observations: “Technological nostalgia depends on obsolescence.” Sort of a supply/demand issue.
When the Object Lessons series gets it right, I find these little books so very satisfying. They are short enough (generally around 100 pages, or a little over) to read in a day (as I did). They offer a moderately deep dive into a thing I maybe hadn’t thought very hard about before. In the hands of the right author, even the mundane objects of the world – and this is very much the point of this series – offer opportunities to explore, study, and contemplate surprisingly diverse and often philosophical questions. Personal Stereo was a most worthwhile venture for this reader.
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