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An impassioned argument that the mass commercialization of youth sports is not healthy for kids.

Mark Hyman’s first book, Until It Hurts, dealt with our national obsession with youth sports and its negative consequences for our children. The Most Expensive Game in Town expands on that theme by following the money. His research includes interviews and discussions with parents and grandparents, coaches, corporate sponsors and entrepreneurs–all of them spending and making money from youth sports in the United States. His conclusion: money can have adverse effects on the kids that sports programs are supposed to benefit in the first place, even when many of the parties involved have only the best intentions.

Hyman’s case studies include visits with parents who became unintended entrepreneurs because they saw a way to improve their kids’ experience as well as parents disturbed by the costs of supporting their kids. He looks at the big business of marketing through children–such as youth tournament sponsorships–and the promises made that kids will have a heightened chances of playing college sports or landing an athletic scholarship.

It’s difficult to grasp the size of the ill-defined youth sports industry, but Hyman makes it clear that the amounts involved are shocking. Finally, he examines the plight of kids in inner cities (and others affected by poverty) whose access to the obvious benefits of sport, participation and competition is limited. Hyman’s arguments are well-researched yet very readable, bringing home an issue that is perhaps underexamined but of great importance to parents and concerned citizens.

This review originally ran in the March 27, 2012 issue of Shelf Awareness for Readers. To subscribe, click here, and you’ll receive two issues per week of book reviews and other bookish fun!

Filed under: book reviews | Tagged: nonfiction, Shelf Awareness, sports |