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PSA: pre-ordering books

Because I recently posted my review of Phil Connors’s forthcoming book, A Song for the River, I wanted to make sure you knew about pre-orders. Of course, you already knew that you could pre-order books before their publication date on Amazon and Barnes & Noble and the like (no sign of pre-order capabilities, sadly, on Alibris or Biblio or Powell’s). But you may or may not have thought about the benefits of your pre-order. For your own sake as the consumer, a pre-order is a good way to make sure you get the best price. Even better, for the author, pre-orders often help determine print runs (how many copies of a book the publisher chooses to initially print), and can cue large retailers to up their orders of a book before it’s even published. In other words, your pre-order can make a huge difference, particularly for a lesser-known or new author.

All of this is to say that if you’re interested in Philip Connors’s A Song for the River, or, say, Mesha Maren’s forthcoming Sugar Run–another one I’m excited about–you should really consider placing your order for one of these books before the publication date comes up. Final bonus: getting that book in your mailbox months after ordering it can really feel like a happy surprise!

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